Since first opening its doors in 2017, The Straw Modern Milkshakes has become a fixture of the Costa Mesa community. Inspired by the nostalgia of the 1950s, owner Patrick Nguyen sought to blend that vintage feeling with the multicultural heritage of Los Angeles and Orange County, as well as the nightlife of Southern California. Drawing upon his extensive culinary and bartending background, Patrick combined traditional and ethnic flavors to create innovative milkshake offerings.
The Straw Modern Milkshakes features ice cream and milkshakes with an option to add alcohol, as well as a selection of coffees, teas, craft sodas and beers, vegan options, and more. Beyond an ice cream shop, The Straw is a destination eatery and community hub, hosting open mic nights, car meets, painting nights, and other events that draw both locals and visitors together.
Based on its phenomenal operational success and growth over the past seven years, The Straw Modern Milkshakes is ready to bring Orange County’s favorite neighborhood ice cream shop to new markets with franchise offerings.
Our popular product, competitive investment costs, and quick startup time mean that motivated franchisees can enjoy a rapid return on their investment.
By focusing on a limited menu done exceptionally well, a The Straw Modern Milkshakes franchise requires only a handful of employees to run smoothly and profitably.
Sail through startup with our proven processes and comprehensive training, which will allow even beginner franchisees to start generating revenue quickly.
Ranked #1 in the country by Travel + Leisure, our over-the-top milkshake offerings, with or without booze, redefine a classic American comfort food for ice cream enjoyers of all ages.
The Straw’s unique menu and branding experiences little direct competition, giving entrepreneurs an opportunity to get in on the ground floor of an emerging market niche.
Including Franchise Fee & Training
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When it comes to a successful franchise program, support and training are key. From foundational knowledge to local marketing, The Straw Modern Milkshakes’ management team aims to empower our partners with every possible tool to launch a lucrative franchise.
We designed our training program to give you a strong foundation of knowledge from which to build your own successful The Straw Modern Milkshakes franchise.
When it comes to product ordering, bookkeeping, staff management, equipment maintenance, POS technology and more, we have your operational support needs covered.
The Straw’s management team will help you leverage our established brand by assisting with social media campaigns, SEO/SEM strategies, and local marketing plans and design assets.
From seasonal offerings to new menu items, we will help keep our products fresh and exciting to keep customers coming back and boost profitability throughout the franchise.
Because foot traffic is a critical component of franchise success, we will help you select the best possible location for your business and negotiate the terms of your lease.
Complete our form on our website and we will reach out to provide you with more information.
We will schedule an in-person or remote meeting to review your application and discuss details as we begin our partnership.
Our franchise development representative will schedule a visit to our corporate location. Here, we will review detailed information on our business model, support, and marketing tools available.
After the FDD review, this is the time to apply for financing if needed!
Complete our form on our website and we will reach out to provide you with more information.
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